Trade Show Displays

Trade Show Displays

Trade shows provide an opportunity for exhibiting various products and services and grabbing the attention of potential clients.

The personality of your company is communicated to the visitors from the first encounter through conversation and personal interaction: What you’re selling is YOU.

Exhibiting in the most eye-catching way requires creativity and skill. Professionals that create trade show booths are equipped with an outstanding sense of spatial design and marketing presence.

Non-verbal communication plays a major role in creating first impressions, and attendees should feel they trust you.

The font and color scheme of the products on display, as well as the nature of the company, play a major role in designing exhibits at trade shows.

Modular display systems usually act as stand-alone banners, and can meet specific display requirements of your company in an artistic way.

Reasons to Exhibit a Trade Show Display

Almost all the major companies have their own types of show style. The main reasons for exhibitors to deploy a display are:

  • Increase sales and reinforcing market share.
  • Increasing customer base and introducing new products
  • Positioning the company and its brand and products.

Attendees Facts

  • 76% of those who attend trade shows have selected the vendors to see before entering the trade show space.
  • 59% of all the attendees buy goods after the show is over.
  • 20% of exhibitors follow up on the leads they generated, often resulting in a boost in future sales.

Types of Trade Shows Displays

  1. Tabletop Displays
    Small metal frame work which can be dismantled into a carrying case.
    Use of fasteners magnets and Velcros.
    Little or no onsite support labor.
  2. Table Covers
    Allows the exhibitors to use the table as a branding opportunity.
  3. Pipe & Drape
    Metal frame supported by base plates.
    No weight can be hung.
    Exhibitors can use these as a backdrop for their own display pieces.
  4. Pop-Up Displays
    Displays which use a flexible fabric or graphic panel attached to hanging hardware.
    used individually, or in series.
    Usually very lightweight, often curved in shape.
  5. Banner stands
    One large graphic in a standing frame.
    Some models come with detachable graphics and lights.
    Common and lightweight
    Popular stands protect the graphic or banner attaches with dowels or hanging hardware.
    Some models come with lights brochure holders and shelves.
  6. Modular Exhibits
    Standardized basic structure (metal frame or panel, construction).
    Typical reconfigureable into new layouts.
    Usually very lightweight.
  7. Aluminum frame works with hundreds of available parts.
    They require the service of an on site labor force.
  8. Custom exhibit.
    Based upon the design, brand and needs of the exhibition, usually these exhibits incorporate hard wall panels to create separate stage.
    They require the service of an on site labor force.

Standard Configurations

  • Linear Booth
    Exhibit booths on either side.
  • Peninsula Exhibit
    Aisles on 3 sides usually 20ft x 20ft or larger.
  • Split-Island exhibit
    It shares a common backwall with another peninsula booth.
  • Island Exhibit
    Aisles on all 4 sides, usually 20ft by 20ft or larger.

Rental, Used and Inventory Exhibit

  • Renting can be an alternative financial strategy against purchasing lower initial costs and great flexibility.
  • In asian markets, raw materials and labor are priced such that renting is rarely competitive.

Advertising Lag: Decay Effect

  • Advertising tries to expand consumption both by reminding and teaching news about your product.
  • Each new exposure to advertising builds awareness and this awareness will be higher if there have been recent and multiple exposures.
  • Repetition generates & delayed decay effect. The lagged effect of advertising on consumers equals the decline of interest in the given product.
  • As an important element of marketing-mix models, decay effect acts when the typical increase in advertising causes a progressively lesser effect on demand increase. This is advertising saturation.
  • Saturation occurs above a certain threshold level. This is why it’s important to maximise the effect on consumer with few but accurate messages, communicated by your trade show displays.

Trade Show Displays

This Infographic by Monster Displays.

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