Google is a successful company but there are a few products that even Google failed to market. From the Google Reader to Google Buzz. Google has on a few occasions attempted to build and market a social media network and has already failed twice with Google Buzz and Orkut. Here are a few other Google products taht Google had to put to bed in the end.
A once-robust RSS reader with a small (in Google’s eyes) but very loyal fanbase. Google stripped Reader of its social properties in October 2011, then finally aced the product.
A customizable homepage containing web feeds and Google Gadgets, launched in May 2005. Renamed iGoogle in April 2007. Citing “erosion of the need for the site,” Google will retire iGooge on November 1, 2013.
Desktop instant messaging service that provided text and voice communication. Replaced by Google Hangouts on May 15, 2013.
Allows users to store, manage and share all their health and wellness information in one central place. Development ceased June 24, 2011; accessible until January 1, 2012; data available for download until January 1, 2013
Google’s attempt at Wikipedia competitor, Knol enabled subject experts and other users to write authoritative articles related to various topics. Content was not accessible after October 1, 2012.
An online photo editor. Before being acquired by Google in 2010, Picnik was the default photo editor in Flickr. Closed April 19, 2012.
A social networking, microblogging and messaging tool that was integrated with Gmail, initialy (to much chagrin) as an opt-out service. Discounted on December 15, 2011.
A social search service that faciliated Q&A sessions over live chat, intended to match askers with good answerers. Acquired for $50 million in February 2010, Aardvark was discounted in September 2011.
A browser sidebar tool that allowed users to contribute information to any web page. Killed in September 2011 along with a host of other unsuccessful products.
A free application that allowed users to save clips of information in an online “nookbook.” Discontinued in September 2011. Google launched a similar product, Google Keep, in March 2013.
As the name implies, an onlnie dictionary service. Shut down in August 2011; part of the functionality was integrated with the define; operator.
A “playground” where adventurous users could test and provide feedback on prototype projects. Discounted in July 2011.
Released as an invite-only preview in 2009, Wave was a framework that allowed realtime collaborative editing with elements of email, IM, wikis, and soical networking. Google ceased development of Wave in August 2010 due to lack of interest.
This feature allowed logged-in users to annotate and re-order search results. Search Wiki was discounted in March 2010.
Google bought Dodgeball, a mobile social networking service, in 2005. Its founder went on to leave Google and form Foursquare. Google kiled Dodgeball in 2009, replacing it with Google Latitude.
Jaiku is to Twitter as Dodgeball is to Foursquare: This microblogging service was so named because the posts resembled haiku. Google stopped development on Jaiku in 2009.
A 3D animated chat program, using avatars, that was only supported on Windows. Google lively only lived six months, and passed away in December 2008.
Google Page Creator
A basic website creation and hosting tool that required no HTML knowledge. Canned in 2008.
Zeitgeist was a collection of popular search queries, including weekly, monthly and yearly lists plus topic and country specific lists. Closed May 2007 and replaced by Hot Trends, a dynamic feature in Google Trends.
Google’s answer to Yahoo Answers, employed paid researchers and asked users to bid for a response to their question. Users preferred their answers free, and the product was killed in December 2006.
This infographic is by WordStream.