In 1990 Tim Berners-Lee created the first World Wide Web Server today more than 1,000,000,000 parcels are shipped from online purchases EACH YEAR in the UK.
Total advertising World Wide Market Growth in the past decade. Have you noticed how much people have changed the way they shop?
UK Customers have spent £250 BILLION online during this period.
- Internet – 13%
- Outdoor – 12%
- Press – 3%
- Radio – 3%
- Mail – 2%
- Cinema 1%
- Directories – -8%
- Classifieds – – -12%
Technology is driving consumers behaviour to a world of engagement, entertainment and the ability to shop where, how and when we like.
Online shoppers purchased an average of 39 items in 2011 spending an average of £1,500.
What were you buying online from ISME in 2011?
- Womens Clothing – 71%
- Furniture – 7%
- Electricals – 11%
- Kids Clothing – 3%
- Mens Clothing – 5%
- Sports – 3%
Over the last TEN years internet retailing has improved substantially thanks to the use of affordable ‘Always-On’ internet connections & simple, secure payment systems.
Did you know?
- ISME sell a dress and a pair of jeans EVERY 12 seconds.
- Top female purchases clothes and sporting Goods.
- Top male purchases films & music.
Infographic by ISME.com