Business Social Media

The Business of Social Media

90 times per week the average consumer mentions specific brands over in conversations with friends, family and co-owners.

80% the highest performing businesses use consumer insights in 80% of sales and merchandising.

Companies and social media.

  • Facebook – 86%
  • Twitter – 65%
  • Blogs – 55%
  • Video – 50%
  • Reviews – 55%

Facebook, blogs, Twitter & customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online.

Facebook is now the most visited site in the world; 4 years ago it didn’t register in the top 10.

  • 86% of U.S. online retailers have Facebook fan pages.
  • 74% of consumers rely on social networks to guide purchase decisions.
  • 53% of people on Twitter recommend companies and/or products in their tweets.
  • 48% with 48% of them delivering on their intention to buy the product.

By 2014, 53% of total retail sales (online and offline) will be affected by the web, as consumers increasingly use the Internet to research products before purchasing.

5 Ways Your Business Can Benefit from “Thinking Social”

  • Understand target social media users
  • Improve Media Planning
  • Understand social media payback within the overall online marketing mix
  • Implement more effective communications strategies
  • Improve media planning
  • Enhance customer service

If you’re still confused about social media marketing get in touch.

Business Social Media

Infographic by ODMGRP



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