Here are 12 useful tips to help you be less of a loser when it comes to retaining your social community and keep them happy.
Don’t overwhelm your audience.
- Look at my cat.
- Look at my cat sleep.
- Look at my cat eat.
- Someone look at my cat.
Respond within 30 minutes.
- Unlike e-mail, social media is fast-paced and people expect near real-time interaction. 60 minutes is good, 30 is best.
Practice hashtag discipline.
- #if #your #post #look #like #this #then #something #is #wrong #and #you #need #serious #help.
80% Entertain 20% Sell.
- If you’re generally interesting, people will take the time to hear you out when you need them to. Go figure.
Address your users directly.
- Your followers are real people and it helps to remind them that you are too. Use (we/us) and (you).
Don’t auto DM. Just don’t.
- Auto-tweeting, promoting, and messaging is super sincere, but people tend to hate it anyway. Who knew?
Tweet with room to reply.
- Don’t be a Wes Anderson. Cut down on the numbers of characters so fans have room to join the conversation.
Don’t tag without permission.
- Not only does this practice reek of desperation, but you’re likely to be reported for spamming or bot behavior.
Always add sources and descriptors.
- Being honest and helpful about where your content comes from will earn you major points with your fans.
Please no #tagforlikes.
- If you’re going to use #tagsforlikes, you may as well buy a selfie stick and put on your best duck face. But don’t.
Use Ideal Frequencies.
- SumAll has a helpful chart for the best posting frequencies for maximum engagement. Use it!
You get what you give.
- Similar to the 80/20 rule. The amount of time and effort you put into your followers will show in engagement.
Infographic by SumAll.