Social Commerce is Growing

Social Commerce Is Growing

Insights from social commerce statistics – Jan to Jun 2013.

Impact of Social Media on e-commerce sales is undeniably high this year.

Best strategies to harness true power of social for increasing e-sales.

Onsite

  • Add social interaction modules on e-commerce site.
  • Social couponing + Social Product Poll + Social Sharing of Purchases
  • Social traffic resulted in a revenue uplift of 17.8%
  • 8.5% increase in traffic attributed to social sharing of purchases.
  • Customer acquisition rate was 2.1 times higher for visitors acquired through social referrals.
  • 91% of e-commerce merchants saw a lift in their SEO rank due to social referrals.

Offsite

  • Flash sales promoted via Facebook Offers and email campaigns.
  • Flash Sales + Facebook + Email.
  • Promote viral deals through social media
  • 63% average increase in sales from email campaigns.
  • $17 revenue per fan from flash sales on Facebook.

Quality of Facebook Fan Matters!

  • 14.7 times higher engagement rate for qualified fans compared to regular visitor.
  • 3.2 times more revenue per qualified fan compared to regular visitor.

For social media marketing help get in touch.

Social Commerce is Growing

Infographic by ShopSocially

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