Okay, so social commerce is the next big thing. But what is it, and how does it work? We are already familiar with shopping in stores and online – socail commerce is just buying and selling those same items we already shop for, except it’s done through social media platforms like Facebook.
What Brands Should Do
Set Up Social Commerce App
Announce The Launch of Facebook Store to Fans
Announce your store opening through social media like blogs, newsletters and Twitter.
Stats: 1/13 1 in every 13 people on Earth is on Facebook.
Keep your facebook fans
Update them on special deals, new products and upcoming projects.
Stats: 77% of fans read the posts, newsfeeds and offers posted by the brand.
Interact With Fans
Treat Fans As If They’re Stepping into Your Store
Greet them, talk to them, ask questions, offer help & establish a relationship.
Stats: 34% of people who interact with their favourite brands do it over Facebook.
Create Exclusive Deals
Entice Fans to Shop With Exclusive Deals
Share exclusive products and deals only found in your Facebook store.
Stats: 77% of people like getting exclusive offers that they can redeem through Facebook.
Promote With Fans
Fans’ Purchases Help Promote Your Brand
Encourage fans to generate interest in your brand by sharing their activity with friends.
Stats: 53% of people said the were more likely to buy from a brand if it was recommended by a friend.