Digital Technology Game Changer

Digital Technology a Global Game-Changer For Social Change

Digital technology is a global game-changer for social change. 89% of adults, on average, in countries around the world agree that technology can turn a cause into a movement faster than anything else can.

  • Spain 93%
  • Canada 91%
  • Brazil 91%
  • Great Britain 91%
  • China 91%
  • France 89%
  • Japan 89%
  • Mexico 89%
  • United States 88%
  • Germany 86%
  • India 83%

Social Networking

Is the most common way young adults use digital technology to engage in social change.

Three in TEN young adults (29%, on average) around the world have used social networking sites as a means to engage in social change.

This is the most common way young adults in Mexico, India and Great Britain use digital technology to engage in social change. It is the least common way for young adults in Japan to use digital technology to engage.

Texting

Texting is the most common way for 18-25 year olds in India (38%), and the least common way 18-24 year olds in Germany (3%) use digital technology to engage in social change.

Blogging

Blogging is the most common way young adults in China use digital technology to engage in social change. It is the least common way young adults in Spain use digital technology to get engaged.

MEN VS. Women

Men are more likely to send text messages related to positive social change than women.

United States

  • Men 7%
  • Women 4%

Japan

  • Men 5%
  • Women 2%

France

  • Men 7%
  • Women 1%

Mexico

  • Men 23%
  • Women 16%

Germany

  • Men 4%
  • Women 1%

What’s Trending?

Looking to the future, what issues in other parts of the world will have the greatest impact on life in your own country?

#Enironment #Green

Half of more adults (66% on average) in each of the countries say that the environment and “green” issues will have the largest impact over the next few years.

This view is also shared among young adults (65%, on average).

#Conflict #War #Terrorism

The exceptions are adults in the U.S. and Great Britain, where conflict, war and terrorism in other parts of the world is seen as the issue most likely to have major impact.

Digital Technology Game Changer

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