Can Appointments Redefine Event Success?

Can Appointments Redefine Event Success?

28% of 2010 marketing budgets for B2B companies are allocated to industry events. 1.8 million events per year (conventions, conferences, trade shows, ect.) 205 million people attend events in the US every year.

  • Event success used to be measured like this:
  • See how many sessions I attended
  • I didn’t spend too much money
  • Here are all of the people I met
  • And I did manage to get a sale!

Today… Event success is measured this way:

  • Participant engagement and satisifaction
  • Increased revenue from existing customers or members
  • Increase in customer loyalty
  • Direct revenue generation
  • Social media buzz, messages, sentiment
  • Acquisition of new prospects, customers or members
  • Change in preference or interest among known prospects
  • Meeting cost relative to budget
  • Employee performance improvement
  • Meeting cost relative to budget
  • Achievement of meeting or event objectives
  • Employee performance improvements

Get Face-to-Face

Organizations are now beginning to recognise the irreplaceable role of face-to-face meetings in solidifying relationships, closing business deals, consulting stakeholders and deciding major policies or strategies.

Deliver Value with Automated Pre-Scheduled Appointments

  1. Gather attendee
  2. Make smart connections
  3. Book appointments
  4. Create meaningful engagements
  • 95% say face-to-face meetings are essential for long-term business relationships
  • 40% of prospects are converted to new customers through face-to-face meetings
  • 28% of current business would be lost without face-to-face meetings

91% polled said they want Pre-Scheuled Appointments

  • Appointments = Lower Funnel Activity
  • Unstructured event / trade show activity
  • Attendee meeting requests

Live, face-to-face appointments with chosen contacts for 10-60 minutes

  • Event lead follow-up
  • Relationship building
  • Purchase or desired activity

Can Appointments Redefine Event Success?

This infographic is by Certain.

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