Asos.com is the UK’s largest online-only fashion and beauty store. It’s primary demographic is aimed at 16-34 year old men and women, with over 35,000 own-label and branded fashion goods.
ASOS was established in June 2000 by CEO Nick Robertson with only 3 employees. Currently, ASOS has over 1,000 employees and breaking barriers by steadily increasing sales even throughout the down economy. Sales for the financial year ending March 31, 2010 were £223 million.
“Asos.com is the credit crunch defying brand.”
Best Pure Play Etailer – Drapers Etailer of the Year Awards
Outstanding E-Tailer of the Year – WGSN
Cosmopolitan Blog Awards. Best Etailer
Best Customer Experience – eCommerce Awards for Excellence 2009
Drapers Awards 2009 – Etailer of the Year
National Business Awards – Grant Thornton Mid-Cap Business of the Year
Aim Awards – Company of the Year
Retail Week Awards 2007 – Online Retailer of the Year
Retail Week Awards – Best Newcomer Finalist
Voted ‘Best Trendsetter’ by Sunday Times
*Highlighted Awards – For Full award list, visit www.asos.com
Asos Outlet: the discount arm of ASOS
Little ASOS: ASOS Invented a collection which caters to babies up to 24 months and girls and boys aged from 2 to 8 years.
ASOS Life: ASOS Life, is a section of the ASOS.com site which allows users to create their own profiles and communicate through forums, blogs and groups.
ASOS Premier: ASOS Premier is a new delivery loyalty program, similar to that of Amazon.co.uk with ‘Amazon Prime’
ASOS Magazine: ASOS continually engages its customer’s offline through a monthly magazine.
ASOS International: In 2010 ASOS launched three international stores: ASOS France, ASOS Germany & ASOS USA.
ASOS Mobile: The mobile site has been designed to work across all devices including Blackberry, Symbian, Android and iPhone operating systems, and this is reflected in the simplicity of the homepage layout and the navigation options.