History of Super Bowl Ads

Are Super Bowl Ads Really Worth It?

The going rate for a 30 second ad is now more than $4 million.

That’s up nearly 500,000 dollars from last year’s Super Bowl.

2012 Super Bowl 111 million views.

Impact of Super Bowl XLV
Advertisements & Web Traffic Increase

Week of Feb 7, 2011 v. week of Jan 31, 2011

In 2005, Go Daddy had approximately 900 servers, but today owns a 65,000 sq ft facility to hold their servers.

Market Share was 16% before the super bowl. A week after the ad ran, market share was 25%. In 2011 GoDaddy 1.1 billion in sales and had over 50% market share.

2012 Super Bowl Commercials

  • .com 60.4% of brands advertised a URL in their commercial.
  • 7.5% advertised a facebook page.
  • 24.5% advertised just their brand name.
  • 5.7% advertised a twitter hashtag.
  • 1.9% advertised a URL well as twiter hashtag.
  • Only GoDaddy included a QR code.

Suer Bowl Ad

Ads of 60+ seconds in the super bowl

  • 2007 – 13% 7 ads
  • 2008 – 23% 13 ads
  • 2009 – 23% 13 ads
  • 2010 – 18% 11 ads
  • 2011 – 16% 10 ads

Even if the people sending the money on Super Bowl things don’t go after the products now, the lasting impressions the commercials have and their staying power may be enough to sway you from one car maker to another. That’s what their hope is at least. – Donald Wood

Advertising Spending Per Year

  • 2002 – 134.2 Millions
  • 2003 – 130.1 Millions
  • 2004 – 149.6 Millions
  • 2005 – 158.4 Millions
  • 2006 – 162.5 Millions
  • 2007 – 151.5 Millions
  • 2008 – 186.3 Millions
  • 2009 – 213.0 Millions
  • 2010 – 205.2 Millions
  • 2011 – 227.9 Millions

With the ads getting as much publicity as the actual game, the cost of three cents per viewer is well worth the price. Companies make a killing during the Super Bowl, and it is wise to invest in things that have that many eyes on them. – Donald Wood

History of Super Bowl Ads

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