A Guide to the Industries Involved in Transfer Deadline Day

The Medical Industry

A standard medical exam takes 48 hours, but no one has this kind of time on transfer deadline day, so medical examiners select key tests to asses a player’s problem areas based on their injury history.

An MRI is used to determine the player’s muscular and skeletal strength. Because the focus is usually on the legs, feet, ankles and knees, the player will go in feet first. It can take up to half an hour to go through.

The medical team are not there to give a ‘pass’ or ‘fail’, but rather to help inform the decision of the club’s board to make the investment.

Online (Digital) Media

During the 2014 summer transfer window 9.39m (global) and 6.45 (UK) accessed the BBC Sport, breaking the previous record of highest global reach set by the 2012 Olympics.

Television revenue in 2013 generated £3.02 billion during the period the transfer window was open.

In the UK, web traffic to BBC Sport increased by 11% in 2014 from 2013.

Merchandising Industry

In September, Alexis Sanchez’s arrivial meant that he accounted for 36.4% of Arsenal’s personalised shirt sales.

In 2011, Everton refunded all customers who bought shirts with ‘Arteta’ or ‘Beckford’ after both players left the club a the very last minute.

When David Beckham moved to PSG in January 2013, he bought with him shirt sales of 10,000 items.

Football Agent Profiles

The transfer windows are the time of year when football agents make the vast majority of their money.

Jorge Mendes has been involved in some of the biggest transfer deals of all time like Cristiano Ronaldo’s £80 million move from Manchester United to Real Madrid.

From 1 Oct 2012 to 30 Sep 2014, a total of 115.2 million was spent by Premier League clubs on agents.

Transfer Details / Paperwork

Many clubs and authorities still use fax machines to send across documents, as it’s still quicker than scanning and sending via email.

The League and FA will take time to scrutinize all the paperwork with as many 30 transfers coming through an hour at certain points.

If two clubs confirm an agreement but need more time, the ‘Deal Sheet’ gives the two clubs until 1am to submit the full set of documents.

Misceelaneous Industries

Charity: On deadline day, football kit donation charities see an increase in shirt donations. In September there was an increase in old Torres shirts.

Journalism: The number of words cranked out by Richard Beech and chris Richards on the Mirror’s live blogs on 31 January 2014 – 15,182.

Legal – Pll: Agents need to protect their interests in transfers as 14.6% of all money paid in transfers are currently paid to football agents.

Why is PI so important during the transfer season?

  • Protect the third party against financial loss.
  • Protect the advisor from losses against their own estate.
  • Allow them to defend themselves against the allegation.

AON DEADLINE DAY

This infographic by AON Insurance.

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