Google Mistake Causes Traffic Drop for Buffer

Whenever a new link-building or SEO related technique is established ie; guest blogging is recognised as a good strategy, everyone rushes in and next thing I know, I’m monitoring competitor backlinks and they’ve ordered 100 articles spread across 100 websites and two – three months later were wondering where they went wrong.  Although in this case Google has said it was there problem, I’ve still seen websites migrate to https and have seen them loss positioning on Google due to not implementing the SSL certificate properly.
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4 Mistakes New Affiliate Marketers Make

When I started out as an affiliate marketer I ran into all types of affiliate programs and I was running around like a headless chicken attempting to manage multiple websites across multiple industries from multiple affiliate marketing networks. I had no idea of the mistakes and headaches I was running into. I then stopped doing them all and slowly the websites weren’t renewed and my motivation was lost. However, I’m back in the affiliate marketing scene and learnt from my mistakes.
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Difference Between Results & Monthly Search Results

It really pisses me off when I see apparent “SEO Experts” using the number of results on Google to determine the value of an SEO campaign. The number of results on Google as seen in a screenshot below differ to the number of searches performed by your potential customers.
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Minor Ranking Boost Affecting 1% of Websites

Less then 1% of websites will be affected by this new update and as suspected at the beginning of the year when I acquired an SSL certificate before launching a new website, SSL certificates are now part of the ranking process for your websites. I acquired an SSL certificate as after recognising that Google were encrypting users searchs more information about that can be found here. Although when I acquired an SSL certificate it was on the basis that Google wouldn’t use SSL certificates as a ranking factor until later this year / beginning of next year. However it has been announced today.
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Acquire Your Next Customer With Twitter

I read on forums all the time, business owners asking what is social media then asking why they’d hire a social media marketer to update their social pages when they could do it themselves for free. Although this one aspect of social media is important in terms of updating your pages to ensure you’re always in front of your customers or/and prospective customers. As I’ll demonstrate below social media is so much more than just updating your facebook status.
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Hello World to VB Boot Camp

I’ve just launched VB Boot Camp the current web design isn’t great but for an information style website introducing the basics of computer programming as a whole. In my opinion Visual Basic is the easiest to understand in terms starting out and beginning your programming career.
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3 Reason Users Hate Your Website

There could be a number of reasons why users dislike your website. However I document at least three reasons why your users dislike your website. It could stem from the users personal preferences but if you’re receiving a high bounce rate perhaps these three points are the reason.
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Choosing Guest Posting Platforms

Guest posting or blogging, whichever you prefer to call it started to build momentum last year, even I started a to dabble in guest posting when the opportunity or something worth sharing was worth posting on another digital marketing blog. Since the beginning of the year, this strategy has seen many webmasters abandon their blogs to find other blogs to write on.
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SAPE Network Penalised

I’ve never used this website so I’m not 100% clear what this network was before the rumour mill started to gather momentum on Twitter. From what I understand the SAPE network is a Russian website which offers thousands of webmasters apparent high quality PR links for any niche. Other types of services this blackhat network provides are social sharing, retweets and essentially anything that gives the impression your website has a bigger presence on the internet.
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6 Things to Avoid when doing SEO

I work with clients across many industries and most of them are seen as authoritative industry figures. Just as I wouldn’t know where to begin in their industry, I’m not too sure they’d understand where I’m coming from in mine. The basic on-page optimising of a website isn’t too difficult for DIY’ers but for my clients heading up their industry it can be a waste of time.
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© 2014 Brian Martin